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Creating Online Video Ads
By Perry Lawrence Published: 02/23/2010
In order to generate results from your online video advertisements and compete with the larger organizations there are some tips you must keep in mind.
- Don't be complicated, in other words, 'keep it simple'. When creating a an ad, it is important to keep it simple, and to the point. In order for your video to be viewed and become a successful ad, it is important to be concise and remove excess text.
- Stay on topic. It is very easy to divert from the subject but you must stay on track. Your ads must be specific, offer some sort of benefit such as a discount, in order to resonate to your audience.
- Incorporate visuals that are attractive. When choosing graphics for your videos it is important that those graphics will express a relevant message. It is wise to choose clean and simple graphics that are more appealing to the eye.
- Test and test again. It is wise to experiment and be creative with your message. Make a video ad and test it out before investing a large portion of your budget until you know the response you will get. Change the visuals, your text, your call to action or promotion and keep track of the visits. If you find your message is not being displayed appropriately, then you must try again.
- Monitor the length. Although there isn't a specific length to the best video or video ad, it is wise to keep it short and concise in order for your video ad to be successful. Too often you are enticed by a video, only to find out in the end that it is an advertisement of some sort. Experiment and visit several video ads on your own, take note of the items that attracted you to the particular video ad and incorporate the same into yours.
Perry Lawrence has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others.
As a proud member of the Video Marketing Association and "Mr Video," Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video. For more information visit: http://www.askmrvideo.com
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